INTEGRATED MEDIA CAMPAIGN
TV / DIGITAL ONLINE / SEM
To relaunch the Rover brand into the Australian market we built a campaign upon the core Aussie working dog values of loyalty and dependability.
Our concept, script writing and production of cinema quality brand TVC “Gardener’s Best Friend” re-establishes Rover as an Aussie Icon.
Our media strategy combined Free to Air, Foxtel and a targeted digital remarketing campaign focused on Youtube, maximising the media effectiveness for optimum results with instant sales increases.
Cub Cadet
INTEGRATED MEDIA CAMPAIGN
TV / DIGITAL ONLINE / SEM
The Brief: Build awareness & drive the target audience to consider Cub Cadet as a viable option.
The result: is advertising’s campaign creative was strong and easily transferable across various mediums.
Creating a range of digital ads emphasizing the ’We Dare You' message through a highly targeted programmatic program to best reach the key consumers for optimum efficiency and results.
Xavier College
INTEGRATED MEDIA CAMPAIGN
TV / DIGITAL ONLINE / SEM
Multiple size digital campaign created for Xavier College.
More info to come...
The District
INTEGRATED MEDIA CAMPAIGN
TV / DIGITAL ONLINE / SEM
Multiple size digital campaign created for The District, Docklands.
More info to come...
Murray Goulburn Trading
INTEGRATED MEDIA CAMPAIGN
TV / DIGITAL ONLINE / SEM
Multiple size digital campaign created for Ag Warehouse.
More info to come...
Porta Mouldings
Our client Porta Mouldings was excited to introduce a new product range and brand in to Australia.
“Forescolor" is exclusive to Porta - a new range of coloured and textured MDF panels for usage by builders and decorators.
We assisted by producing an eye-catching EDM which was informative as well as showing beautiful imagery of the product’s many uses.
As part of the Plants Plus Rewards Program we produce the “Gardening Days” edm.
We work closely with our client to ensure the articles and imagery are both relevant and interesting for the target market.
This monthly EDM helps increase consumer visits to Plants Plus stores nationally.
Plants Plus
AIS
To support their quarterly national catalogue campaigns (created by us) we produce a “Great Deals” EDM for AIS.
This EDM is a reminder of the current catalogue offers and links to a full catalogue - this catalogue ‘flip book’ enables consumers to access all deals and offers.
Our Digital Marketing work experience
is. advertising understands the major benefits of digital marketing being a vehicle we can use to achieve a low-cost impactful campaign that will achieve results.
Our digital team will create EDMs and digital adverts to complement your strategic marketing plan.
Once the creative and targeted content is approved we would conduct split testing using 3-6 slightly different creative options. This will provide valuable feedback enabling us to produce the best results for your campaign. We will also provide analytical feedback/metric reports to review the performance and engagement.
